Monday, April 22, 2019

Why your nonprofit should take advantage of storytelling!

Since humans first walked the earth, they have told stories, before even the written word or oral language. That has never change, and nothing will ever take over the power of storytelling. Stories are magic, they can create other worlds, emotions, ideas and make the everyday seem incredible. Storytelling is what connects us to our humanity. It is what links us to our past, and provides a glimpse into our future. Stories can teach us empathy and take us on terrific journeys. They can make us laugh, cry, jump with fright and then comfort us with a happy ending.

With all that power in storytelling, I would like to share with you why this powerful communication tool matter to the success of your nonprofit.

Storytelling matters to nonprofit because storytelling link people and organizations, and as you know organizations are made up of people, without people there won’t be an organization existing. Connections are created by human beings, and when we have people making connections we pay more attention to our nonprofits. We become simply smarter.

Your nonprofit really need to harness the power of storytelling in the day to day activities of your nonprofit, especially when working in the humanitarian sector and the social sector development in general. Storytelling needs to be at the center of your nonprofit brand development strategy.

Your might be asking yourself why do I emphasize so much on storytelling! I emphasize so much on storytelling for a nonprofit because it forms human connections, and in the day to day activities of our nonprofits we are dealing with other humans face to face, and our work requires human connections for success. 

When we use story we start seeing the pictures of what people are talking about. Storytelling telling helps us get the message of what we are doing across, as well as connecting us to those who we are serving. When our clients or service users share their stories with us especially in the areas they struggle the most, we are able to serve them better. Storytelling helps us form better connection with our beneficiaries.

 Whether doing a presentation for the board or trying to demonstrate how beneficiaries could use or benefit from a service or product your nonprofit has developed, storytelling can help you make abstract ideas concrete. Storytelling helps us give a better illustration, and sometimes helps us in getting a message across, especially when it is a difficult one for the other person to understand.

Storytelling draws others in, especially when it comes to funders and investors for your nonprofit. I once worked for an organization that made its funds mostly from sharing a simple story that drew donors in without asking for money, the story itself had the power to illustrate the need. The stories we shared made connections with people who were willing to help.

When we were kids we were drawn in every time someone started telling a story, that habit doesn’t change even when we grow up, it’s doesn’t matter the age, we are still drawn to stories, and stories help us relate and form connections. And since people are drawn to stories that form connections, your nonprofit can benefit from that. People are drawn to a story they want to know how it ends and what's going to happen next, with that in mind, I am sure you understand why storytelling should be important to your nonprofit’s success.

Storytelling also helps us get people to pay attention to what we are saying. Sometimes while is church I might feel like dozing off in between the sermon, however my sleep would wear of every time the preacher started telling a story, this is because people are a lot more riveted to what's going on. Stories help us get people to pay attention even in a noisy world; with a story the noisy world becomes a little quieter. We want people in nonprofits more riveted, we want them to pay attention and storytelling helps us to do exactly that.

Storytelling makes your nonprofit information more memorable to people. People can recall better what was said when illustrated with a story in mind. With a story people are able to remember details and the feelings they had when they related to the story your nonprofit shared. It's that feeling that connects to the information.

And besides making that information memorable, stories also help in making that information more relevant to the world that somebody is living in as well. Stories that you tell can directly related to what is going on in the nonprofit. 

Storytelling helps us connect with others emotionally, and this is very important because our nonprofit needs to connect with both donors and beneficiaries at an emotionally level. Telling Stories with emotions enables us to fire off different parts of our listener’s brain to learn what we trying to convey, and this is possible only when we’ve tapped into those emotions with the stories we share.

Thank you for reading this Blog Post. I do hope it was of value to you and if you want more resources regarding storytelling please feel free to browse through the STORYTELLING CATEGORY. Or in case you might have any questions don’t hesitate to connect with me.  Stay blessed always.



Rumishael Ulomi is a Freelance Christian Consultant, Life Coach, and Motivational Speaker in the areas of Christian Ministry, Business, Entrepreneurship, and Social Sector development residing in Moshi,Tanzania.

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