Saturday, April 6, 2019

Distinguishing Vision Staement form a Mission Statement for your organization

Before determining what your vision statement is, you need to understand what it is not. It should not be confused with a mission statement. Those statements are present-based and designed to convey a sense of why the organization exists to both members of the organization and the external community.

Vision statements are future-based and meant to inspire and give direction to employees of the organization rather than customers. "Your mission statement is your organization's reason for being – it's all about what you're doing right now. Your vision statement is where your organization is going – it's all about your future. A vision statement describes the world that your business or organization would like to create. It should focus on the future and be an inspiration for all team members.

While a mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of that purpose. A mission statement describes how your organization changes the world. Strong mission statements are memorable, manageable, measurable, and motivational. 

Although both mission and vision statements should be core elements of your organization, a vision statement serves as your organization's North Star. "A vision is aspiration. A mission is actionable. The vision and mission statements help to properly align the resources of an organization towards achieving a successful future.

The vision and mission statements are important tools of strategic planning, and thus they help to shape the strategy that will be used by an organization to achieve the desired future.

Because of His love on Calvary, I am forever a secure package
Chaow Chaow!

Rumishael Ulomi is a Freelance Christian Consultant, Life Coach, and Motivational Speaker in the areas of Christian Ministry, Business, Entrepreneurship, and Social Sector development residing in Moshi,Tanzania.


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