Wednesday, February 28, 2018

The vitality of a blog for your non profit.
 the vitality of a blog for your non profit

I have worked for couple of non profits and one of the many things I have done for them is craft and write blog content which eventually led me to writing about the nonprofit community. After witnessing the benefits, I can’t imagine why any nonprofit would forego such an easy and useful tool. While nonprofit organizations aren’t businesses in the traditional sense, they need donors just as much as for-profit companies need consumers and therefore, just as in business, blogging is vital to the success of any charity, especially in today’s world where everything is becoming more and more digitized. 

Even though Social media has brought revolution to charities by providing a way to reach out to, engage, and communicate with supporters and potential supporters, there is still a need for non profit organizations to be creating regular and relevant content that will resonate and engage with their audiences on a deeper level than tweets, Instagram posts or Facebook updates. Here is where blogging comes into action.

The most widely known benefit of having a blog or incorporating a blog into your website as a charity is the benefit it offers to your search engine optimization (SEO) efforts.  A blog can help boost your appearance in search engines. Every time you write a blog post, it's one more indexed page on your website, which means its one more opportunity for you to show up in search engines and drive traffic to your website in organic search and help people learn more about your organisation.

Blogging can help your non profit gain unique opportunities to connect with people you may otherwise not connect with. And you never know how these connections will ultimately impact your organization’s ability to serve its mission and vision.

How can people know your success? Why allow others to tell your story for you when you can easily do it yourself? Blogging is the best way a non profit tells its story; you can show the concrete positive impact your non-profit is having on an ongoing basis in the community you serve. You can also cover events that are being carried out at your organisation. By covering your events, you can connect with people that either attended or wanted to attend and keep that connection going by suggesting next steps for them.

Is your organisation dead or alive? Blogs are a great way for you to show donors, volunteers and anyone else interested in your organization that you’re active. You can also accomplish this in other ways like using social media and an email newsletter, but the nice thing about doing so on a blog is you already have them on your website. Hosting your own nonprofit blog puts you at the forefront of your own story.

A blog gives you the unique opportunity to show the organization in a totally new light. While blogs are beneficial for marketing and fundraising purposes, their most important function should always be to convey interesting and compelling stories about the organization. Your charity blog should be able to provide the space for sharing news, announcements, stories, and other information and let you re-share and distribute it all over the web.

Before you start a blog for your non profit it’s important to consider this: Your goal is to be part of that conversation, not necessarily to start it. Your first step should be to spend some time online to determine whether that conversation is already taking place. It’s also worth considering the amount of effort needed to create and maintain a blog.

Also it’s not a must for you to start a blog, if you see the importance of it to your charity, then I advise you to start one but if you don’t, again it’s not a must. You can set up a blog today at WordPress (Create your blog and share your voice) or Blogger (You can create and manage your own blog with Blogger) and it won’t cost you a thing. I recommend those two because they are the widely used ones. You can also use WIX.COM BLOGGING

There you have it, the vitality of a blog for your non profit. I hope this blog post brings an inspiration to the success of your charity.

Once you’ve started a blog, you might want to learn HOW TO INCREASE YOUR BLOG TRAFFIC WITHOUT HAVING TO PAY A DIME.

Chaow chaow!

Rumishael Ulomi is a Freelance Christian Consultant, Life Coach, and Motivational Speaker in the areas of Christian Ministry, Business, Entrepreneurship, and Social Sector development residing in Moshi,Tanzania.


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